Un business durable est-il forcément moins rentable:
Gil Friend ne le pense pas, et il explique sur worldchanging.com, comment passer au dessus des barrières courantes.
I observed that many companies’ sustainability initiatives are hampered by a pervasive and deeply wrong-headed assumption: that designing and delivering better, more efficient, less toxic, more recyclable products would necessarily cost more money and yield less profit.
Mot clés: developpement_durable, entreprise