Un business durable est-il forcément moins rentable:

Gil Friend ne le pense pas, et il explique sur worldchanging.com, comment passer au dessus des barrières courantes.

I observed that many companies’ sustainability initiatives are hampered by a pervasive and deeply wrong-headed assumption: that designing and delivering better, more efficient, less toxic, more recyclable products would necessarily cost more money and yield less profit.

Mot clés: developpement_durable, entreprise